It’s the start of a new year. A time when businesses look to analyse what happened last year, including how effective their customer communications were at getting their brand message across.
There is no denying that 2022 offered tricky trading conditions in every market sector. But although there have been big changes in consumer behaviour during the last couple of years (especially following the impact of the pandemic on consumer shopping habits), direct mail has continued to be a powerful and cost-effective way of ensuring brands resonate with customers.
Well-targeted campaigns combining both online and offline marketing communications can boost your brand presence in the minds of both existing and potential customers.
At Gecko, our expert Client Services Team can provide all the advice and services you need to create seamless customer communications as you strive to build brand loyalty. Why don’t you contact us today so we can show you the benefits of targeted and personalised direct mail campaigns? Find out how partnering with Gecko can take away your customer communications headache!
Clean and segment your database to define your target audience
The first step towards successful customer communications begins with the data. We find that a lot of clients don’t have a clear understanding of who is buying their products or services, who they can target for repeat business, and prospects who may buy in the future. Gecko would always recommend that you cleanse your data at least once a year, so the start of a new year is the ideal time for action!
The advantages of cleansing your data are:
Removal of ‘deceased’ records
Taking out customers who have gone away
Crossing off people who subscribe to mailing preference services
Highlighting and substituting changes of address
By making sure you only have relevant, clean, and up to date data, you will reduce printing, mailing, and postage costs by ensuring you only target buying or prospective customers. Let us help you to reduce the stress of data cleansing by talking to Gecko today about our FREE data cleaning review.
Profile your customer database for targeted customer communications
Knowing who and where your customers are is key to producing personal, relevant, and timely direct mail campaigns. Gecko’s data analysts will take your clean data and, by using our powerful software, will provide you with a greater understanding of your customers by analysing and segmenting your data. Our data profiling service can help you to understand the demographics and who your loyal customers are, as well as highlighting areas where specifically targeted customer communications will produce the best response from a direct mail campaign.
Our clever software will show you their location, class, lifestyle, and whether there are any postcode clusters of loyal customers. Our targeted acquisition mail tool can help you to understand more clearly who your customers are, shows you how you can top up postcodes where you have existing customers, or find potential customers with similar characteristics. This enables you to streamline your marketing communications to give you the maximum return on your customer acquisition campaign. With personalised partially addressed mail, you can engage prospects by using a salutation that reflects your brand or products, such as:
Homeowner
Crafter
Pasta lover
Home baker
Car enthusiast, etc.
Personalised mail stands out from other direct mail by showing its direct relevance to the homeowner, making it more likely that they will read the contents.
Our dedicated team can help your brand to get noticed, whatever your budget, audience, or method. If you have an idea of what you want to achieve but need help in analysing your current data, contact Gecko today for effective relief from your data headache!
Clever designs for relevant customer communications
The great thing about using direct mail is that it doesn’t have to be just a letter in an envelope! You can use any type of mailer to hook potential new customers, whether it is a postcard, a flyer, a package, a box – you name it! At Gecko, we can help you with the concept and design of your mailer to make sure that whatever the campaign goal, your mailer will get the attention you are looking for.
Our state-of-the-art automated enclosing machines provide you with unlimited options for your direct mail campaign, while avoiding costly human errors of putting the wrong thing into the envelope. We can handle complex personalised customer communications with the option to add any items into your pack. You can be sure that with Gecko as your direct mail campaign partner, the sky is the limit! Read how we created a fully automated mailing process with more than 120,000 mailing per week for The Claims Guys.
We are also on your side when it comes to providing postage remedies and finding the most cost-effective way of reaching your existing and potential customers. We can advise you about the different methods of delivery and Royal Mail alternatives, as well as the effectiveness and costs of door drops. The Gecko team will find the best method of reaching your direct mail campaign target audience for the lowest cost through detailed evaluation of your campaign goals and budget.
Digital print for offline marketing communications
Have you considered using all available marketing channels for customer communications in a multi-channel strategy? Offline techniques such as POS, posters and flyers, especially combined with a direct mail campaign, can help you to target potential customers who may not want to buy online or those who do not use computers, phone or tablets to shop.
Gecko are experts in digital printing so we understand how offline printed marketing materials can work hand-in-hand with both direct mail and digital campaigns to help drive customer engagement. We can handle:
Any size of print run
Any size of print including large format
POS
Direct Mail
Talk to us about your printing requirements and our team will manage the whole process for you, easing your stress and worries.
Offsetting carbon for greener customer communications
We care about sustainability, and we know that our clients do too. That is why as part of every print and direct mail quote we provide details of the carbon footprint for the job and the cost of offsetting it. You are then in control of the decision to offset or not on completion of the job. We send 100% of the decarbonisation element to three different offsetting projects. You can read more about how you can reduce the impact of your print in our Reduce your Carbon Footprint pdf.
At Gecko, we have your customer communications covered. We can handle everything for you from analysing and cleansing your data to designing your artwork. From print, personalisation, and enclosing requirements to sourcing the most cost-effective method of reaching your customers. Why not boost your marketing strategy with clever direct mail campaigns from Gecko? Speak to us today and let us take your customer communications headache away!