Postage Costs

Worried about postage costs eating into your marketing budget?

There are options available for your company’s direct mail postage you may not be aware of.

The good news is that Royal Mail isn’t the only option for delivery of direct mail campaigns. We advise on postage costs for every type and size of mailing and our expert team can help you on:

  • The best way of reaching your customers

  • Where and how you can make savings on postage costs

At Gecko, our top priority is to ensure your direct mail campaigns engage with customers and prospects, delivering results that maximise that all important ROI. We will assess your campaign goals and identify the most effective way of reaching your target audience for the lowest cost, so your campaign budget goes as far as possible and that includes postage costs.

Gecko’s expert Client Services Team is here to help 

Our experts will pinpoint efficient, reliable, and cost-effective services which can keep the postage costs as low as possible, taking everything into account (even things you haven’t thought of!):

  • Could the size of your printed piece be smaller?

  • Would a lighter stock or printing on both sides reduce the pack weight?

  • The best options for the print run – some services are more cost effective for large runs, others for smaller.

You may not realise, especially if you have been putting together your mailings in-house, that the traditional Royal Mail postal system is not always the best mailing option. Our expert team may recommend an alternative method that fits your requirements:

  • Door drops are exempt from postage. However, a handling fee is charged per 1,000 packs.

  • Partially addressed mail (PAM) saves money on postage PLUS it is GDPR compliant for reaching new prospects or target audiences 

  • Our data analyst team can segment your database to deliver strong, highly personalised campaigns cutting down on the overall size of the campaign and so cutting down postage costs.

Optimising postage with Gecko

Our in-depth knowledge of direct mail means we know about all the postage costs options, so you don’t have to worry.

  • Downstream Access (DSA) are Royal Mail alternatives, such as The Delivery Group and Whistl

  • Mailmark uses a barcode to improve efficiency and tracking as well as lowering cost

  • Mailsort can offer postage discounts because we sort the mail before Royal Mail collects it

  • Advertising Mail can also offer postage at a discounted rate depending on the size and how many items are sent

  • Affordable international postage rates via our partners  

At Gecko, we aim to make direct marketing campaigns easier for our clients, by having everything under one roof:

  • Data analysis and management

  • Design/Creative

  • Print

  • Personalise using up to the minute data

  • Carbon offsetting option

Why not use our Gecko expertise in keeping your postage costs for your direct mail campaign budget friendly? Call us on 01924 204830 or email contact@gecko.co.uk