Relevant communications increased response rates by 76%
Superbreak were looking to reactivate lapsed customers with relevant offers, based on their past booking history.
We analysed Superbreak’s data to fully understand their customers and their booking preferences. We then profiled their customers across a number of characteristics to create very personalised, relevant communications.
Each customer was sent a specific offer, with prices that reflected their budget and their location.
Superbreak experienced 76% increase in response rates compared to the control sample.