In these days of social networking and digital media, you’d be forgiven for thinking direct mail’s a dinosaur. In fact, it’s alive and kicking with growing response rates…
The marketing world is going through massive change. Businesses are moving away from mass “push” marketing towards highly personalised strategic communications
Research shows that print is the form of advertising consumers trust most. Combined with personalisation, print can be one of the most powerful components of any multi-stranded marketing campaign.