Gecko Direct | Superbreak | Gecko
superbreak personalised mail marketing


Superbreak were looking to re-activate lapsed customers with relevant offers,based on their past booking history


We analysed Superbreak’s data to fully understand their customers and their booking preferences. We then profiled their customers across a number of characteristics to create very personalised, relevant communications.

Each customer was sent a specific offer,with prices that reflected their budget and their location.


Superbreak experienced 76% increase in response rates compared to the control sample.

Relevant communications increased response rates by 76%

Services Provided:

We trialled the route Gecko proposed, and were delighted with the results. The process now forms an integral part of our marketing programme