Gecko Direct | Demandbase - Gecko Direct

What?

The objective of this campaign was to secure meetings and create new sales opportunities for the UK Sales team.

How?

The direct mail campaign was initially created and mailed by Demandbase’s USA team, and the UK Sales team wanted to replicate this success in the UK market. Gecko worked with Demandbase to achieve this by creating and producing a direct mail piece suitable for the UK target audience.

The campaign consisted of a quality printed Wine box to hold a bottle of sparkling wine, with hand tie hang tags to go around the bottle, along with a personalised and engaging message on a postcard to promote the Demandbase solutions.

Result...

A 25% conversion rate was forecast based on the number of meetings to be booked following this campaign, and at time of going to press this campaign was well on track to meet this target. This campaign has already created multiple opportunities with £96k expected revenue.

Campaign on track for 25% conversion rate


Services Provided:

“This campaign has been a great success – honestly the best direct mail campaign we have done. Gecko executed the fulfilment flawlessly and kept me up to date with all the shipping information allowing my team to follow up deliveries.”