British Gas had completed a huge brand values project, which they wanted to roll out to their staff. One element was to immerse employees in the new values through an environmental branding project using wall graphics, signage, vinyls and interactive devices across 40globalsites. That’s when they came to Gecko.
This was an interesting project! We worked closely with British Gas HQ to create a simple solution that gave complete flexibility but avoided a bespoke development for each site as that would be too expensive.
Two creative directions were given to site managers so they could choose which was best for their specific site. Then Gecko Tech created an online platform for their local teams to order materials – wall graphics, signs, vinyls, interactive devices, lanyards and magnets.
The next step was managing the print, production and installation at each site. Making sure everything ordered would fit the exact requirements of each office.
Combining Gecko automation software with our creative services, British Gas saved 40% on their projected costs.
A communications strategy saving 40% on projected costs