Gecko Direct | Strategic Customer Loyalty Marketing Agency | Gecko

Marketing Strategy

Data driven

We create direct marketing strategies that are as rewarding for your brand as they are for your customers.

We analyse your data and combine over 500 demographic, geographic and lifestyle characteristics to create accurate customer profiles, identify your ‘lookalike’ customers and understand what makes them tick. This insight drives everything we do.

Our scientific approach to data means our clients see on average over 20% marketing improvement, contact us to find out more.


Whatever you’re trying to achieve – increased retention rates, higher value customers or attract new business, the key to our success is a clear, personalised customer journey.

We work with you to understand your business strategy, objectives and of course your customers. Then we create a relevant customer journey and personalise every touchpoint to deliver maximum engagement at every step.

See how Volkswagen drove a 21% response rate with our seamless customer journey.


Once we understand your customers and their preferences, we create a customer retention strategy fit for a king.

Each customer’s journey is highly personalised with tailored messages, images or offers for each individual customer guaranteeing positive ROI.

When you treat customers like royalty and show them you care, the results are phenomenal.

Cross Sell

Your data and customer insight drives the customer cross-sell strategy.

Together we’ll map out the journey you want each customer to take then we’ll create relevant communications for each profile so they’re more likely to respond. When we’re satisfied with the results, we can automate the entire journey across multiple channels and free up your time.

To improve your customer retention or cross sell rates call us on 0113 391 0704 or get in touch online to speak to one of our strategic communication specialists.