The vast majority of successful marketing communication campaigns can be broken down in to four main areas.
DATA & INSIGHTS
CREATIVE & MESSAGE
RESULTS & ANALYSIS
We call them our ‘success pillars’…
It all starts with data. To develop hyper personalised communications, we need to understand your audience.
In today’s data driven world, we know more about our target customers than ever before. But with so much data available it’s easy to become ‘data blind’. The truly successful businesses are able to take the raw information, dissect, interpret and apply a strategy that meets your specific objectives. That’s where we come in…
CREATIVE & MESSAGE
This is where relevance comes to the fore. If you’ve understood your objectives and the data, then applying targeted and personal messages to each individual is a natural next step.
The modern day consumer is more in tune with marketing techniques than ever before. People today do not generally like to be sold to, but they do love to buy. This makes it more important that your communications are targeted and relevant to each individual customer - across multiple on and offline channels.
Every communication should be tailored to each customer – they are important, so treat them as such.
Your brand is what your customers believe it to be. As such, the entire contact strategy needs to be planned carefully, and implemented with practiced expertise.
An effective campaign will cover multiple contacts, across a range of channels. If you’re applying hyper-personalisation in your direct mail, then why would you not continue this journey on line?
RESULTS AND ANALYSIS
Without proven results, how can we learn? Marketing is about testing and improving the results.
We leave nothing to chance; no stone unturned. We put our work through its paces, never satisfied with good enough, so you’re guaranteed to get the desired result.