Shell wanted to control their brand and loyalty marketing programme brand across 12 countries while giving local markets some flexibility to customise content.
Gecko Tech used our G.EM software to create and maintain a global marketing platform for artwork and approved imagery.
Local marketing managers used the platform to create and customise their regular loyalty communications across Direct Mail and HTML email.
The language, offer and images were all controlled by the local marketing manager so the message was completely customised to their specific country.
Once the artwork had gone through a simple sign off procedure, high res print ready files and zipped HTML emails were sent to Shell’s regional suppliers.
The marketing toolkit was a huge success, Shell were able to manage their brand confidently across multiple markets.
Brand control across 12 countries