A certain image springs to mind when you say ‘care home’ so we were blown away last week when we walked into Mayfield View, a 5* facility in the heart of Ilkley. And we were not alone, they had hundreds of visitors over their two day event, 58% were there as a direct result of our targeted door drop campaign.
In September, Springfield Healthcare opened their luxurious 5* care home, Mayfield View, for residential, nursing and dementia care in the most stunning surroundings. They deliver exceptional care and you get a real sense that relaxation and wellbeing is at the heart of everything they do. They have an onsite pub, a cinema, spa and nail bar!
So, how do you tell people about this amazing new care facility? Well, that’s where we come in. We launched the care home with a premium, targeted door drop campaign, showcasing the venue and surrounding areas. The campaign was a huge success, with 58% of visitors at the open day there because of the door drop.
And after a tour of the stunning development (with a soupcon of wine), people left with a bag full of beautifully printed brochures, courtesy of our first-class printers of course.
We’ve no doubt Mayfield View will be a huge success, we just all hope there’s space for us when the time comes!