Everything starts with data. The more you understand your customers, the greater the chance of a successful campaign. And the good news is; you don’t need expensive technology or analytics experts. You can access a lot of information for free from:
- your website analytics
- social media
- online reviews
- listening on forums
- or you can pay for data.
Our research shows people are 7-10 times more likely to respond to relevant and targeted messages so it makes economic sense to invest in data. A profile report costs just a few hundred pounds for a detailed snap shot of your customers.
But it’s what you do with data that counts.
First you should have a very clear idea on what you’re trying to discover. Keep it simple, for example you could ask:
- Who are your customers?
- What’s their demographics?
- Where are they?
- What are their behaviours? (related to your product or service)
- What are their interests?
Then dig a bit deeper to find more out about your brand and how it’s positioned in the market:
- Who are your competitors?
- How do you compare to them?
- How do customers perceive your brand?
- How high are your products / services ranked in the market?
By having a clear understanding on what you’re trying to discover and combining different sources of data, you’ll start to paint a more holistic picture of your business and customers. You’ll start to uncover motivations that are driving customer purchasing decisions and behaviours.
Correctly analysing and interpreting your data and turning it in to actionable insights will boost sales.
We love data. And because we enjoy helping clients get real value from it we have a phrase ‘Geckowise.’ So if you don’t know where to start, give us a call for some Geckowise advice.
Check out our blog next week for tips on how to clean your data and what can happen when you don’t!