Taking a simple idea — print and direct mail — and renewing it by aligning it with automated marketing (print automation) can bring it in tune perfectly for use with Account-Based Marketing.
What is Print Automation – Automated Marketing?
Print automation is just like it sounds. It involves printing and mailing materials in a targeted way, or in smaller batches. The key here is that you know exactly who you’re mailing to, and when, which is great for personalisation and as a part of a greater strategy. You can incorporate print automation with your automated marketing system. Once the basic integration has been set-up, you can really start to get creative and push your brand reputation through direct mail.
What’s Accounts Based Marketing (ABM)?
Lots of companies, especially those seeking to acquire specific high-value customers find that they are better served with an ABM strategy rather than taking a broad-reaching approach to their sales and marketing effort.
Accounts Based Marketing requires a great deal more account personalisation than traditional marketing so therefore it is of a higher cost to implement it will improve your customers journey. However marketing technology advancements now enable marketers to employ account based marketing for a lesser cost than previously and on a larger scale.
What Gecko can do for your business. Services Gecko can provide for you
Here at Gecko we build automated marketing platforms that manage, automate and track campaigns across multiple channels – even print. Making it easier to stay tuned to your customer’s activity. Whether you’re looking to automate communications across direct mail, door drops, email, mobile or need to control your brand across multiple sites, we can provide the service you need.
Whether you’re looking to automate communications across direct mail, door drops, email, mobile or need to control your brand across multiple sites, we can make it happen get in touch today to chat through our automated marketing solutions.
Have you tried print automation yet? Share your experience with us @GeckoDirect