After winning several awards for customer engagement, Volkswagen Group, Ireland wanted to try a new personalised multichannel campaign for the Amarok V6 launch.
A personalised direct marketing campaign was created for the Amarok V6, which coincided with the National Ploughing Championships in Ireland, the biggest outdoor exhibition in Europe.
Our creative team designed a personalised piece of direct mail with a strong offer and call to action that directed customers to a personalised landing page. There, the customer could book an off road driving experience at the Ploughing Championships, redeem their free ticket, book a test drive at their local dealership, request a call back or view the product brochure.
21% of the customers responded to the campaign and 93% converted to a test drive.
And our campaign won bronze for the ‘Industry impact awards in Automotive!’
“Our relationship with Gecko has shown us there is little substitute for a personal approach to direct marketing for customers”
ALAN BATESON, VOLKSWAGEN COMMERCIAL DIRECTOR
VOLKSWAGEN GROUP IRELAND