Superbreak were looking to re-activate lapsed customers with relevant offers, based on their past booking history
We analysed Superbreak’s data to fully understand their customers and their booking preferences. We then profiled their customers across a number of characteristics to create very personalised, relevant communications.
Each customer was sent a specific offer, with prices that reflected their budget and their location.
Superbreak experienced a 76% increase in response rates compared to the control sample.
“We trialled the route Gecko proposed, and were delighted with the results. The process now forms an integral part of our marketing programme”
JACQUI FISHER, HEAD OF MARKETING