How we work
We create personalised, relevant direct marketing campaigns that will increase your ROI by 20-40%.
If you’re looking for a new campaign to improve customer retention or acquire new customers, we will make it happen.
And this is how we work…
1. We understand your challenge
We start with you and your marketing challenges. We listen and learn, then propose a tailored solution that adds real value to your bottom line. We're experts at customer retention and engagement campaigns.
2. We dig deep for data
We use your data to understand your customers. We clean it up, then profile and model your customer’s behaviour. This helps us ‘lose the longtail’ and focus your budget on the 20% we know will respond.
See how Peninsula increased delegate numbers by 46%
3. We create relevance
This is the exciting bit. We create very specific, relevant messages and offers for each individual customer that we know will engage and encourage a response.
See how Superbreak achieved a 76% response rate
4. We get personal
Our software makes the most complicated, personalised direct mail campaign a piece of cake. It pulls together your data, the different messages, images, offers and formats then it magically tells our HP Indigo printers exactly what to print for each individual communication.
See how Eurocamp achieved a 93% rebooking rate
5. We team up with digital
We bring print and digital together to boost your ROI. A typical campaign will start with an email, followed by a personalised direct mail pack then a final reminder postcard. All will direct your customers to a personalised landing page to complete their journey. So you get to see your success in real time and can respond straight away.
See how Volkswagen drove a 21% response rate.
FIND OUT MORE about our direct mail campaigns.
6. We test the goods
We deal with huge customer databases so it’s important to test the initiative works on a small sample first. Once we've analysed the results we make some tweaks so you’re guaranteed to get the best results from the full campaign.
8. We close the loop
Our account managers monitor your campaign every day. They’re constantly looking for ways to improve your responses so you get the best ROI.
9. We automate
This is the icing on the cake. Our G.EM software automates your marketing campaigns across print, email and SMS. We build bespoke marketing platforms for you to manage all your communications from one place – even direct mail! This gives you ultimate brand control and helps control costs.
See how G.EM gave Shell brand control across 12 countries.
FIND OUT MORE about our direct marketing automation software.