Direct Mail Campaigns

Would you like to target your potential customers through print?

Send personalised campaigns for them to open?

Use mail to approach households in a particular postcode?

Direct mail campaigns can be used to target existing customers, potential customers who you have identified, and/or properties in certain postcode areas.

Through addressed or partially addressed mail you can comply with GDPR, fully offsetting your carbon footprint, and gain a fantastic ROI.

 

The benefits of direct mail campaigns

Targeted, relevant, and hyper-personalised direct mail is a key channel in the marketing mix, with 87% of consumers seeing physical mail as believable (figure from Royal Mail Market Reach.) 

Direct mail campaigns provide a very personal way of communicating and engaging with customers - they have physical contact with your brand. 

 Using direct mail is a tried and tested method to:

  • Develop trust

  • Generate leads/orders

  • Build brand loyalty

  • Encourage repeat orders

  • Reactivate dormant accounts

The advantages of direct mail campaigns include:

  • Great response rates

  • Trackable: Via personalised URLs (PURLs) or offers, QR codes, or unique phone numbers 

  • Cost-effective 

  • Versatile: The options for direct mail packs are virtually unlimited

  • Secure way of communicating directly with customers

Why choose Gecko for direct mail campaigns?

Gecko’s in-house and expert Client Services Team will provide all the advice you need. From data, strategy, creative, production and implementation, right through to postage and mailing services.

 

Digital Print & Enclosing Machines

Full HP print guarantees the ultimate in personalisation across an unlimited number of variables for your direct mail campaign, at immense speed. Read more about digital printing at Gecko.

Our state-of-the-art enclosing machines can enclose C6, C5, and C4 envelopes. They can even machine enclose bespoke items, such as business cards, tea bags and seeds! 

We also offer a hand-enclosing service for those items that cannot be machine-enclosed.

There really is no limit on what you can include in your direct mail packs.

Data Processing & Partially Addressed Mail (PAM)

Our data analyst is on-hand to dissect, manipulate, and interpret your raw information to create a strategy that meets your campaign objectives.

We will advise you on all aspects of GDPR. We even offer a free data health check 

Gecko’s targeted acquisition mail tool helps to target particular postcode areas with our Partially Addressed Mail services. Read our blog to find out more about how PAM works.

ISO27001 Data Security Accreditation

Gecko has ISO27001 data security accreditation, therefore your customer data is safe and secure.

Fun fact:  We recently undertook a project for The Claims Guys, where we automated the whole process and sent out more than 120,000 personalised direct mail packs each week with 100% accuracy.

 

JicMail Platinum Partner

Gecko is a platinum partner of JicMail, a research-based company that measure the audience data of direct mail recipients, door drops, and business email. 

Offsetting Carbon

We supply every client with the carbon footprint of their print and direct mailing job at the quotation stage - and the cost of offsetting the carbon. This gives you the choice to decide whether to offset your carbon footprint of any direct mail and print produced for you by Gecko. 

Read more about our offsetting programmes in our Reduce your Carbon Footprint pdf.

Talk to Gecko about your direct mail campaign today

Because we offer all the above services under one roof, Gecko is the perfect partner for your direct mail campaign requirements. Get more response from your direct mail by calling us on 01924 204830 or email contact@gecko.co.uk