British Gas

What? British Gas had completed a huge brand values project, which they wanted to roll out to their staff. One element was to immerse employees in the new values through an environmental branding project using wall graphics, signage, vinyls and interactive...

Bathroom Brands

What? Bathroom Brands wanted to profile their typical customer to help them attract new ones. They didn’t have any customer data. How? We used our data insight process called ‘Geckowise’ to profile Bathroom Brand’s typical customer. We found 20 distinct...

Direct Mail at supersonic speed

We are constantly looking at ways to improve our Direct Mail services, so Andy our Production Manager is always on the lookout for new kit. Earlier this summer, Andy took our Operations MD, Chris to Drupa (the Olympics of print) in Düsseldorf. There they saw what...

Being bold in B2B marketing….

In a work environment, how many non-descript pieces of direct mail do you receive? You probably can’t answer that as you’ve forgotten most of them, consigned, unopened, to the waste paper bin. So, how do you get the attention of a busy executive? It’s a conundrum that...

Consolidate your postage to protect your budget

One of the key frustrations of Direct Mail is handing over such large chunks of your budget to postage. Minimising our clients’ exposure to this cost is a key focus for Gecko… So, you’ve fallen out of love with email marketing because it hasn’t lived up to...

Personalisation and the question of quality control

Whilst personalised print and our automated marketing software combine to create truly unique and valuable communications, the process throws up some interesting quality control questions… Each spring we gear up for our yearly customer pre departure campaign for...