A little personal touch goes a long way

Now the weather is finally starting to pick up (in the west anyway), thoughts are beginning to turn towards the summer holiday.  And with Brexit, a volatile economic climate and rising inflation, people are thinking more carefully about how and where they spend their...

How to fail at Direct Mail

We’ve seen a lot of bad direct mail over the years (not produced by us I might add).  By bad we mean being called Mr Mylan when you’re a Miss.  There’s nothing more annoying.  But bad direct mail can take many forms, from impersonal messages to glaring typos.  It...

Volkswagen Group

What? After winning several awards for customer engagement, Volkswagen Group, Ireland wanted to try a new personalised multichannel campaign for the Amarok V6 launch. How? A personalised direct marketing campaign was created for the Amarok V6, which coincided with the...

Superbreak

What? Superbreak were looking to re-activate lapsed customers with relevant offers, based on their past booking history How? We analysed Superbreak’s data to fully understand their customers and their booking preferences. We then profiled their customers across...

Mecca

What? The first weekend in January is a notoriously quiet time in Bingo Halls across the country so the late December DM pack is a key piece in the mailing programme. Mecca wanted to increase the ROI on this pack. How? We cleansed and analysed their data, removing...

The Claims Guys

What? The Claims Guys are the UK’s leading claims handling company with a focus on financial mis-selling and financial irregularities. They deal with millions of pounds of claims, for hundreds of thousands of customers, across multiple financial institutions all...

Grosvenor

What? Customer loyalty was down at Grosvenor; their standard lapsed marketing activity was not winning them back. How? We dug deep into Grosvenor’s data to analyse each individual customer to understand their player behaviour, favourite club, favourite game etc. Gecko...

Eurocamp

What? Eurocamp have 180 parcs across 11 European countries. They wanted a unique way of presenting their customer’s holiday booking information, which can range from a single two week holiday to a six week extravaganza across different countries. How? Our marketing...

Top tips for clean data

Your direct marketing campaign is only as good as your data. It’s impossible to create a successful personalised, targeted campaign without clean data, it will just cost you money. We see it happening all the time. How often do you get a mailing with an incorrect name...