GDPR – To profile or not to profile

As we wait for confirmation on the exact details of the new General Data Protection Regulations (GDPR), we’ve been looking at the impact of the proposed regulations on profiling. On the face of it it’s quite scary to think that the marketing industry will no longer be...

Have your cake and eat it too – combining print with digital

With it being a bank holiday last weekend, I thought I’d indulge in one of my fave past times – eating cake.  So, I visited a lovely little cake shop.  Whilst enjoying my Victoria Sponge I was offered a raffle ticket.  The prize, a cake of my choice – I didn’t need...

Direct Mail or Digital?

It’s a question we’ve heard time and time again – “Is Direct Mail Dead?”  In today’s ever evolving digital world, it would be easy to see why you might say so.  But you’d be wrong. Direct Mail is still very much alive and when done right (by making it targeted,...

A Night At The Races

On Friday we hosted a Night at the Races.  An action-packed evening, providing all the fun of the races while raising money for good causes at the same time.  There were 8 races in total, 7 horse races and 1 pig race which was …. interesting.  Myself and Jo donned...

A little personal touch goes a long way

Now the weather is finally starting to pick up (in the west anyway), thoughts are beginning to turn towards the summer holiday.  And with Brexit, a volatile economic climate and rising inflation, people are thinking more carefully about how and where they spend their...

How to fail at Direct Mail

We’ve seen a lot of bad direct mail over the years (not produced by us I might add).  By bad we mean being called Mr Mylan when you’re a Miss.  There’s nothing more annoying.  But bad direct mail can take many forms, from impersonal messages to glaring typos.  It...

GDPR: Consent or legitimate interest?

We posted about the General Data Protection Regulation (GDPR) earlier this month. But we wanted to let you know what we’ve learned so far. Last week we attended the DMA’s legal update in Leeds. It was an intense two and half hours and well worth the time. The big eye...

ISO 27001:2013 – Keeping your data safe

Payday loan firm Wonga hit the headlines last week for all the wrong reasons with the news that they had suffered a data breach, potentially affecting 245,000 UK customers.  The information stolen includes names, addresses, phone numbers, bank account numbers and sort...

We’ve been shortlisted!

We’re really excited to announce that we’ve been shortlisted for not one, but two awards at the An Post Smart Marketing Awards 2017 in Dublin.  This is for our work with Volkswagen Commercial Vehicles Ireland and their Amarok VIP Launch Campaign.  We’re up for...

A Direct Way to Build Brand Loyalty

Brand loyalty is vital to the growth of your business – but what’s the perfect way to keep your brand front of mind? How do you go about building lasting brand loyalty in your customers? How do you make sure that they fall in love with your products or services deeply...

Our New Machine is Here

As part of our commitment to exceptional customer service here at Gecko, we are pleased to announce the installation of our new HP Indigo 12000.  As you can imagine, we are very excited about our new piece of kit here at Gecko HQ!  But how will this recent investment...

Who’s Data is it anyway?

Upcoming data protection legislation could have big implications for how we all handle personal information. Given the current climate of uncertainty around our relationship with European law, it’s pretty tough to attempt to get to grips with the potential...