Volkswagen Group

What? After winning several awards for customer engagement, Volkswagen Group, Ireland wanted to try a new personalised multichannel campaign for the Amarok V6 launch. How? A personalised direct marketing campaign was created for the Amarok V6, which coincided with the...

Superbreak

What? Superbreak were looking to re-activate lapsed customers with relevant offers, based on their past booking history How? We analysed Superbreak’s data to fully understand their customers and their booking preferences. We then profiled their customers across...

Mecca

What? The first weekend in January is a notoriously quiet time in Bingo Halls across the country so the late December DM pack is a key piece in the mailing programme. Mecca wanted to increase the ROI on this pack. How? We cleansed and analysed their data, removing...

Grosvenor

What? Customer loyalty was down at Grosvenor; their standard lapsed marketing activity was not winning them back. How? We dug deep into Grosvenor’s data to analyse each individual customer to understand their player behaviour, favourite club, favourite game etc. Gecko...