GDPR – To profile or not to profile

As we wait for confirmation on the exact details of the new General Data Protection Regulations (GDPR), we’ve been looking at the impact of the proposed regulations on profiling. On the face of it it’s quite scary to think that the marketing industry will no longer be...

GDPR: Consent or legitimate interest?

We posted about the General Data Protection Regulation (GDPR) earlier this month. But we wanted to let you know what we’ve learned so far. Last week we attended the DMA’s legal update in Leeds. It was an intense two and half hours and well worth the time. The big eye...

Who’s Data is it anyway?

Upcoming data protection legislation could have big implications for how we all handle personal information. Given the current climate of uncertainty around our relationship with European law, it’s pretty tough to attempt to get to grips with the potential...

Top tips for clean data

Your direct marketing campaign is only as good as your data. It’s impossible to create a successful personalised, targeted campaign without clean data, it will just cost you money. We see it happening all the time. How often do you get a mailing with an incorrect name...

The power of data

Everything starts with data. The more you understand your customers, the greater the chance of a successful campaign. And the good news is; you don’t need expensive technology or analytics experts. You can access a lot of information for free from: your website...

10 Tips to Improve Customer Engagement

We help our clients to improve their customer engagement every day so we’ve written some top tips for you to download. We could write a whole book on how to engage customers but we thought (for now) we’d give you an idea of the 10 core things you need to...

Why it pays to be ‘Geckowise’ with your data

There are many ways to improve a campaign’s performance from eye catching creative design, clear calls to action and response driving messages but that all pales into insignificance if you don’t use your data correctly. And because data influences everything...

Our new certification

We had some great news at Gecko HQ last week – we received our ISO27001:2013 certification! Our digital print & marketing automation services are largely driven by client data and we take our responsibilities to data security very seriously. While we were already...