We raced the sun and won!

As many of you know 16 “Geckos” including employees, family and friends took part in Race The Sun 2015 in the picturesque setting of the Lake District. The gruelling course included a 25 mile cycle, a climb up Helvellyn (the third highest peak in England), a 3km...

Marketing Automation – is it missing a trick?

Marketing Automation – It’s the latest buzz word. We’ve had big data, content marketing and any number of  over used phrases, where everybody says they want to do it, but we’re not really sure who is doing it properly. The more I read about...

Marketing Automation – A help or hindrance?

Research suggests only 48% of companies that have implemented marketing automation would do so again… …even though they are achieving a positive return on investment averaging 28% VentureBeat & RazorSocial 2014 Automating your marketing sounds like a no brainer...