We improve so that we can keep adding value
How do we identify more key customers?
How do we target them more directly?
How do we improve on the last campaign’s ROI?
At Gecko we never stop questioning and that’s why we never stop improving. We believe that if we keep challenging marketing methods you’ll get better results each and every time. By sense checking future campaigns against previous results we can give your next campaign more insight and more impact. We like to think of it as ‘closing the loop’. If you continuously look for a better way, chances are you’ll find it.
Response Handling
Response capturing:
Did your direct marketing have a returns requirement? We can capture this and either put it back into your CRM system to help improve your data in house. Put it into a specially created response analysis tool for us to be able to help report on response rates, ROI and profile analysis. You learn, we learn -full management reporting to see progress, help set targets and KPIs
Client Reviews:
We like to work towards 6 monthly to 1 year reviews with you to see where we can improve, what is needed in the future and where your company is going and how we can move along that same path. We also like to address budgets and forecasts and make suggestions to help you move your business forward.
Testing:
Testing is the key to creating informed marketing campaigns. We can help you test new formats, new creative, data or communication channels to ensure you are always getting the most out of your marketing budget.
Face to Face:
We are not just a voice at the end of the line, we are people who are passionate about your business. In order to maximise business relationships, we believe in face to face contact wherever possible. We have recently invested in a new office in London so we can now be more responsive to our clients based in the south .
