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One of our clients Peninsula, use an events model to acquire new business. They run around 1,400 health and safety events each year and we adapt the communications model continually to get the best response for each event.

Now there are hundreds of different types of events that all require a unique approach, but there are some key fundamentals when it comes to getting bums on seats. For example in the UK, did you know the average acceptable drive time to an event is 22 Minutes (double if you live in the countryside and as little as 4 minutes in major cities). Any longer and you’re likely to struggle to get big numbers there.

So we’ve pulled together 10 tips for improving your event marketing because there some little things have a big impact. Who knew a blue ink signature gets a higher response than black?

Download the top tips

  • Take 5 minutes to read all the tips
  • See how much of it you do already
  • Let the ideas flow for your next event.

And if you’d like to chat through any ideas, give us a shout.

Remember a blue ink signature gets a higher response than black